by Dan Corcoran | Apr 16, 2024 | Marketing Planning
ARTICLE OVERVIEW What’s the average financial advisor marketing budget? Budget as a percentage of revenue vs. a dollar figure How much should advisors spend? Focus on incremental spending instead of sunk costs Cost-effective marketing solutions for financial...
by Dan Corcoran | Feb 2, 2023 | Marketing Tactics
Before the debut of Google Search in 1998, people found a local financial advisor through analog means – white pages of the phone book, signage while driving around, or, more likely than not, referrals from friends and family. But, as Google and other search engines...