Recency bias is probably playing a role here, but I think this is one of the most asked questions when it comes to advisor marketing. I bring up recency bias because I just saw the question in an advisor Facebook Group last week for the second time in about two...
Before the debut of Google Search in 1998, people found a local financial advisor through analog means – white pages of the phone book, seeing signage while driving around, or, more likely than not, referrals from friends and family. But, as Google and other search...
