EMERGING RIA CONSULTING
Providing strategic marketing services to growing independent RIAs and financial advisors
As a financial advisor, your RIA firm’s road to success with marketing isn’t a straight shot to the final destination. WE’RE A FINANCIAL ADVISOR MARKETING CONSULTANT here to guide you through the marketing twists & turns that often prevent RIAS from reaching their full potential and growing to the best of their abilities.
Are you a financial advisor in need of help with marketing execution? OUR NEWSLETTER HAS all the latest tips specific to financial advisor marketing.
FORK IN THE ROAD: FINANCIAL ADVISING OR MARKETING?
For smaller independent RIAs, marketing tasks often fall to one financial advisor – or multiple advisors who share the execution of marketing. Unfortunately, that means marketing blocks you or your other advisors from doing the job you’re good at, the one you’re being paid by your clients to do: being a financial advisor. Even if you’re sharing the workload with other advisors, there’s a deluge of information about marketing that makes staying above water – much less being successful – feel impossible.
So, what does this mean for your RIA’s marketing strategy? You’re likely sinking money into marketing, and more importantly, you’re wasting your valuable time, leaving you feeling like you’re spinning your wheels. There’s room to do both advising and marketing, but doing so requires a road map, a strategic marketing plan built specifically for an independent RIA by a marketing firm that understands the industry.
Our Marketing Services for Financial Advisors
Strategic marketing plan
Through our SET framework, which we explain further below, we’ll closely work with you, to build a customized, holistic marketing plan, outline and support execution, and provide tools for tracking success. Strategy packages start at $2,500, but because the size and scope of engagement is unique, that price may vary.
Many digital marketing firms and agencies focus on serving the financial advisory industry. The problem is that they provide template-based services that don’t meet the needs of growing firms. Independent RIAs that have already embraced digital marketing need custom strategy and support unique to their firm. That’s where our outsourced CMO offering comes in.
DOES YOUR FINANCIAL ADVISORY FIRM HAVE A MARKETING ROAD MAP?
One of the biggest problems we’ve found with the financial advisor marketing space is countless agencies and individuals tell you what to do, but not why you should do it or how it fits into a strategic marketing plan. Start a podcast. Create video content. Be on every social media platform. Optimize your website. And the list goes on.
Of these endless marketing tactics available to you, many can be vital to a successful marketing plan. But these tactics all need to tie back to a comprehensive plan. Just like you wouldn’t pick funds for a client without a financial plan, you shouldn’t be executing marketing with a plan. Does your RIA firm have a marketing road map?
BUILDING YOUR FINANCIAL ADVISOR MARKETING STRATEGY: THE SET PLAN
Most financial advisor marketing agencies are focused on giving you customized or canned content. The problem is that, without a plan in place, most advisors end up producing, creating, and posting content simply to check a box. It’s hard to avoid. We’ve spent years within our own firm experimenting, learning, making mistakes, and wasting time trying to understand what to create, what works, and why.
So what’s the solution? Through our SET framework, we’re here to reduce that unnecessary friction on your end to give you advisor alpha. Your time is immensely valuable. If you’re going to spend time on marketing, we want to cut out the time traps, so you can be efficient and effective. By providing you with a strategic roadmap, we can give you time back. That way, you can spend more of it focusing on your clients. We’re not here to give you customized or canned content. We’re here to do one thing really well for you: develop a strategic plan, help you understand how to execute it, and provide the tools to measure your success.
The basis of the framework: the strategic plan. You can’t execute or track without the foundation on which those pieces sit, just like you can’t assist a client with a financial plan. We’ll dive headfirst into your practice, how you’re currently marketing, and where you want to go to ultimately provide you with a clear, actionable strategic plan for your marketing.
Almost all financial advisors have had a client that wants to have a solid financial plan, but isn’t willing to implement it. The same goes for a marketing strategy. We’ll supply you with the roadmap to success and provide you with the vehicle to get you on your way, along with resources for your journey.
Data in, data out. We’ll supply you with the tools we’ve built and provide you with resources to track key metrics related to your marketing strategy, ensuring you can measure, understand, adjust, and repeat. Like any good financial plan, a strategic marketing plan is built to be constantly shaped by new data and information.
WORKING WITH US: OUR IDEAL FINANCIAL ADVISORY FIRM
OUR PROCESS FOR FINANCIAL ADVISOR CONSULTING
We’ve established what our framework is for building an RIA marketing strategy. But what does the consulting engagement with our team look like from your perspective as an RIA firm? We outline the steps below of what you can expect – from the initial consult to executing the strategy.
CURRENT STRATEGY: DATA GATHERING
After you schedule an initial consult, we’ll start the process with a comprehensive gathering of information about your current marketing approach. You’ll receive a directed form that will guide you toward giving us the background we need to lay the foundation for the process.
Ultimately, the goal of the initial consult is to establish whether what we provide fits your firm’s needs. Based on the data gathering, we’ll have an excellent baseline to discuss our takeaways and guide you toward potential next steps.
BUILDING THE STRATEGIC PLAN
Once we’ve established the groundwork for the process, we’ll break ground on building the actionable strategic plan. This component will involve gathering of deeper information, as well as feedback from you to give you a finished plan you feel invested and confident in.
With your plan in hand, it’s time to talk execution. We’ll meet with you and provide you with best practices and resources for executing your marketing strategy, so you can turn your plan into action. In addition to the meeting, we’ll give you guided content that can assist you in a day-to-day capacity of achieving your marketing goals.
We’ll walk you through the tools we use for tracking and prepare you to measure your success. Success may not be immediate (though we all wish it was), but having the structure designed and organized to gauge your benchmarks is pivotal.
Once you have all the pieces of the puzzle, you may still want some additional guidance as you understand how everything is coming together. We offer coaching as an add-on to give you the peace of mind that everything is in place and functioning accordingly.
GUIDING YOUR FINANCIAL ADVISOR MARKETING JOURNEY
While many financial advisor marketing agencies have a background in the industry, I helped an independent RIA firm grow more than 90% to over $500 million in AUM before starting Emerging RIA Consulting. In addition to my first-hand experience running the marketing of a successful financial advisory firm, I also have experience in digital marketing in the sports industry. That experience in an industry that is quick to adopt new digital trends gives me a more complete perspective to ultimately push your firm’s marketing to new heights.
YEARS OF DIGITAL MARKETING EXPERIENCE